The official site of 'ICE - In Case of Emergency' and ICE creator, and concept founder, Bob Brotchie!

The original ICE concept provides an efficient and consistent process for both responder and user. It's clear as ICE!


ICE – In Case of Emergency

The concept of ICE – In Case of Emergency was created by former paramedic, Bob Brotchie in 2004. It then went on to receive worldwide recognition in 2005 and is still used by millions of mobile phone users today!

By adding ICE to your mobile phone it allows paramedics on the scene to identify you, treat you and be able to contact your next of kin immediately. Also, carers and parents can relax knowing, that should anything happen to their loved ones, medics will have all the information they need to give the right treatment, and they will know who to call first.


Icey the Polar Bear – Helping us to ICE our mobile phones!


Read about: 2015/16 ICE Campaign with ICE Wallpaper Creator



ambulance 1…Ambulance Clip Art by Clip Art Lord

Thank you for spreading the word about ICE!

  87 Responses to “Being prepared is clear as ICE! #iceyourmobile #InCaseOfEmergency”

  1. I have Lumia 635, a Windows phone. Is ICE available only for iPhones?


    • Hi Elias

      If you visit our FAQ it explains how you can ICE your phone. If you have any questions, please let us know and we will try to assist.

      Kind regards, Icey

  3. Message says ice is not compatible with this iphone5? Why

    • Hi Anthony,

      The ICE app requires iOS 8 and above which I understand is compatible with iPhone 5s and later models. If you would like help making your own wallpaper, please send us a message via the ‘Contact Us’ page on the menu at the top of this website and we will try to assist.

      Many thanks, Icey

  4. Now a days, many smartphone users use patterns and passwords to unlock the screen.

    In suchh case, how can we access the ICE numbers?

    • Yes, they do, Jisan. Most of us now use a pattern or password for our phones.

      Even if locked there are a couple of ways to ensure our ICE is available.

      1. We can enter ICE contacts and ‘need to know’ information in the ‘owner’ information which will show up on the lockscreen.
      2. Use our ICE app which will create a wallpaper that is visible on the lockscreen. It also gives us the opportunity to include a photo of ourselves which enables a first responder to identify that the phone belongs to the right person. The app also allows the user to include extra information such as medical, pets and anything we feel is important for someone to know in case we are unable to communicate.

      Those are the best options to ensure ICE is visible. In our experience, we have found that using the ’emergency section’ that comes as standard on a phone can be confusing and that the information available isn’t uniform (ie some phones include a number and name, some include the number and others include name, number and extra info).

      Hope that helps and if you have any questions please feel free to ask.

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