The concept of ICE – In Case of Emergency was created by former paramedic, Bob Brotchie, in 2004. It then went on to receive worldwide recognition in 2005 and is still used by millions of mobile phone users today!
By adding ICE to your mobile phone it allows paramedics on the scene to identify you, treat you and be able to contact your next of kin immediately. Also, carers and parents can relax knowing, that should anything happen to their loved ones, medics will have all the information they need to give the right treatment, and they will know who to call first.
‘Icey’ – raising awareness of ICE!